Fresh Yoga, The Debonnaire Group LLC
Our friends from Debonnaire were recently hired by an emerging yoga company to reconstruct their entire image. Debonnaire’s branding reflects simplicity and quality. Like the graphic designer, visual artist, and computer scientist, John Maeda says: “Simplicity is a quality.” Here, I really appreciate the way the letters are grouped and intertwined together, and the way the information is centralized in order to create a clean and simple pattern — a light design that reminds us that yoga is a discipline that promotes the control of the mind (in this case, the letter M of daliMama) and body (the A of yogA) through a series of postures. The MA symbol clearly expresses this idea.