Fresh Yoga, The Debonnaire Group LLC

by Maxime Moreau
deb_ma.jpg

Our friends from Debonnaire were recently hired by an emerging yoga company to reconstruct their entire image. Debonnaire’s branding reflects simplicity and quality. Like the graphic designer, visual artist, and computer scientist, John Maeda says: “Simplicity is a quality.” Here, I really appreciate the way the letters are grouped and intertwined together, and the way the information is centralized in order to create a clean and simple pattern — a light design that reminds us that yoga is a discipline that promotes the control of the mind (in this case, the letter M of daliMama) and body (the A of yogA) through a series of postures. The MA symbol clearly expresses this idea.

Advertisements

~ by Open Form Architecture on September 14, 2007.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: